Dubai, UAE – September, 2024 – SOL3MATES, the sneaker label of the future, proudly announces Val Kristopher as its new Creative Director.
Known for his daring designs and industry-defying approach, Val brings his unique blend of creativity and commercial acumen to SOL3MATES, setting the stage for an exciting evolution of the brand.
Val Kristopher's work has gained international acclaim, landing in over 50 top-tier retailers worldwide and capturing the attention of high-profile celebrities such as Migos, Bryson Tiller, BTS, and Baekhyun of EXO.
Val's career highlights include an award-winning collaboration with Levi’s and an experimental partnership with Nike, both underscoring his talent for blending artistic expression with market appeal.
Recognized by Highsnobiety and Lyst as a rising force in fashion, Val’s impact continues to shape contemporary style and culture.
His role extends from defining the brand’s look and feel across all touch points to crafting compelling narratives that resonate with our audience.
Val’s influence will be felt through strategic brand-building initiatives, PR moves, and unique activations that will keep SOL3MATES at the forefront of the sneaker and streetwear scenes. His keen eye for collaboration will drive fresh partnerships, seeding connections that will define the brand’s next chapter.
Val Kristopher’s arrival signals a new era for SOL3MATES, one where cutting-edge design and cultural relevance converge. His appointment is set to elevate the brand, creating not just products, but experiences that resonate deeply within the sneaker community.
VAL KRISTOPHER JOINS SOL3MATES AS CREATIVE DIRECTOR
While the specifics of future product launches remain under wraps, Val’s track record and bold vision hint at what’s to come.
Attentive followers can expect a blend of innovation and heritage, new silhouettes that capture the essence of SOL3MATES, and designs that will challenge the status quo. Val’s commitment to creativity will be seen not just in the sneakers themselves but in how the brand engages with its community, retailers, and tastemakers around the world.
